Job.com
5 FIRMS MERGED · GO-TO-MARKET · B2B + CANDIDATE CAMPAIGNS
Spearheaded the integration of five staffing firms into a single Job.com brand — strategy, narrative, and execution across every touchpoint. Built the go-to-market that carved out a standout position in a crowded recruitment field.
- →Merged 5 firms into one cohesive brand system
- →Data-driven market-entry strategy
- →B2B and candidate-facing campaigns built on automation
- →Internal culture program tied to core values
Job.com Healthcare
HEALTHCARE PROFESSIONALS · LIFESTYLE POSITIONING
Built Job.com Healthcare as a lifestyle brand for nurses and clinical talent — integrating career growth with personal fulfillment and grounding the narrative in real nurse testimonials.
- →Nurse-survey insights driving the narrative
- →Lifestyle brand positioning for clinical talent
- →Campaign system for NP, RN, CNA, and allied roles
- →Channel-specific creative across digital + social
Job.com Core Values
IDENTITY SYSTEM · ICONOGRAPHY
Co-defined Job.com's core values and designed the icon system that visualized them. Every icon originates from the central 'o' of the Job.com logo — a quiet structural rule that keeps the values anchored to the brand.
- →Facilitated core-values definition workshops
- →Designed full icon set rooted in the brand mark
- →Rollout assets for internal + external use
Trade Show Playbook
JOB.COM + FORTUS HEALTHCARE RESOURCES
Owned trade-show execution end-to-end — logistics, pre-show campaigns, in-booth strategy, and post-show follow-up. Built a repeatable playbook so every event compounded the last.
- →Pre/post-show advertising campaigns
- →Booth + collateral creative direction
- →Engagement playbook for booth staff
- →Measurement framework for ROI per event
The Power of Micro Moments — GIPHY
JOB.COM · BRANDED GIF STRATEGY
Made Job.com a natural part of everyday digital conversation by launching a branded GIPHY library. 'Hot Job' GIFs gave talent specialists a creative shorthand, and candidate share-outs became organic distribution.
- →Branded GIF library design + production
- →Distribution strategy across recruiter workflows
- →Earned reach via candidate-generated sharing
Multi-Industry Video Work
AGENCY · BROADCAST · CONTENT · 4 INDUSTRIES
Editing, scripting, and filming across nightlife, healthcare, news, and automotive — from short-form social to broadcast-grade content.
- →Scripting + storyboarding
- →Field production + editing
- →Broadcast and digital deliverables
- →Brand-aligned motion and titles
Press Release — Fortus Healthcare CEO Announcement
PR NEWSWIRE DISTRIBUTION
Authored and placed the executive announcement for Fortus Healthcare Resources' new President & CEO — coordinated messaging, distribution, and follow-up.
- →Executive narrative + quote development
- →Newswire distribution strategy
- →Aligned with internal + investor comms
TikTok — ~50K Followers
ORIGINAL CONTENT · BRAND COLLABORATIONS
Original short-form content with a near-50K audience. Brand collaborations include Postmark, Inky List, Ritual, Cider, Cricut, and Billie.
- →Trend-led concepting + production
- →Sponsored content with FTC-compliant integration
- →Community management at scale