01
Fractional CMO
A senior marketing leader, without the full-time hire.
Strategy, execution, and AI operations owned by one senior leader. Retainer or project-based, 10–20 hrs/week.
STRATEGY + EXECUTION
You’re building
something.
Don’t do it alone.
Use AI to grow — without the overwhelm.
+ Marketing operations+ Creative Direction+ Employer Brand+ Visual strategy+ AI implementation+ Campaign execution+ Fractional CMO+ AI workflows
02 — POSITIONING
THE PITCHYou don’t need to figure out AI. You need someone who already has.
04 — THE PRACTICE
WHAT I DOWHAT I DO
Four ways to work together.
02
Creative Direction
Brand and creative that converts.
Identity, campaign, and voice work — concept through execution, all aligned to one vision. 2–8 weeks.
BRAND + CRAFT
03
Strategy & Campaigns
Campaigns that fill your pipeline.
Brand, demand, and digital — strategy through measurement. Built for businesses ready to scale. 3–10 weeks.
PLAN + LAUNCH
04
AI Implementation
Automate the work eating your time.
Audit, build, and operate AI workflows for email, sales, content, and ops. No technical skills required on your end.
BUILD + OPERATE
ENGAGEMENTS
HOW WE WORKSELECTED ENGAGEMENTS
Pick the shape that fits.
Most projects start with a call. Here’s what happens after.
STRATEGIC FOUNDATION
Employer Brand Strategy
6–8 WEEKS · STRATEGIC
A brand narrative that attracts the right customers, talent, and partners — built to scale.
- →Positioning & narrative
- →Competitive research
- →Messaging & storytelling
- →Campaign roadmap
- →Content framework
- →Measurement strategy
MOST POPULAR · BUILD
AI Workflow Build
6–8 WEEKS · IMPLEMENTATION
One AI workflow built end-to-end — email, sales, content, or ops — with full handoff and training.
- →Workflow architecture
- →CRM integration
- →Tool / API connections
- →Testing & optimization
- →Documentation
- →Team training
CAMPAIGN
Recruitment Marketing Campaign
4–10 WEEKS · PER CAMPAIGN
Full campaigns that fill your pipeline — strategy, creative, and execution in one.
- →Strategy & positioning
- →Audience & messaging
- →Creative concept & assets
- →Multi-channel execution
- →CMS / ATS integration
- →Reporting & optimization
ONGOING
AI + Marketing Ops Retainer
ONGOING · PARTNERSHIP
Strategy, workflow building, and ops on a retainer. I evolve your AI systems as you grow.
- →Strategic direction
- →Workflow iteration
- →Performance optimization
- →New use-case exploration
- →Team training
- →Ongoing support
13 — HOW I WORK
A FOUR-STEP METHODA FOUR-STEP METHOD
How it actually works.
- 01.
Discovery
We map your goals, constraints, and where AI can actually help. No surprises later.
WEEK 1 - 02.
Strategy
A plan specific to your business — what to build, how, and why. Every move has a reason.
WEEK 2–3 - 03.
Execution
We build together — creative, campaigns, workflows. I own the work alongside your team.
WEEK 3 → - 04.
Measurement
We measure what matters, optimize constantly, and evolve as results come in.
ONGOING
Not sure where to start?
Most people aren’t.
A free 20-minute call. We’ll talk about what a working system could do for you — no pitch.
14 — WHY WORK WITH ME
FOUR REASONSFOUR REASONS
Senior thinking. Real ownership.
01· Experience
15+ years in the trenches
We've helped businesses go from first customers to scaling teams. I understand the stage you're in.
02· Structure
Full stack
Strategy and execution in one brain. No handoffs, no agency layers, no diffuse accountability.
03· AI
AI that actually works
We build with AI, not just talk about it. Your workflows get optimized for real business impact.
04· Tone
Transparent & direct
No fluff. If something won't work, We'll say so. If there's a better path, we'll point at it.
15 / 15 — CLOSE
LET'S TALKReady to see what’s possible?
Book a free 20-minute call. No pressure, no sales pitch — just a real conversation about what a working system could do for you.
Prefer to write? Send a message and I’ll reply within 24 hours.
Upstate Creative Stack.
FRACTIONAL CMO · UPSTATE NY · REMOTE
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